My Work
A snapshot of my projects
A rebrand and website launch for PECT
I was responsible for developing and directly delivering the marketing and communications strategy for this charity, profiling PECT nationally as well as achieving city-wide engagement.
For the charity’s 25th year working to create sustainable places, I relaunched its visual identity with new branding, literature and a website, positioning the organisation as an innovative charity.
I looked for opportunities to place opinion pieces, articles and features in a wide range of publications, and formed partnerships to continue to build upon the charity’s profile and reach.
Creating a brand identity for Peterborough's heritage attractions
Vivacity was an independent, not-for-profit organisation that managed many of Peterborough’s most popular culture and leisure facilities.
For this project, I created new promotional literature for three heritage attractions: Flag Fen, Peterborough Museum, and Longthorpe Tower. I developed a strong brand identity for these cultural attractions though a series of leaflets, brochures, adverts, banners and point of sale materials. The aim was to link these sites with a shared identity and raise their profile both locally and nationally.
Local media coverage for Refill Revolution
When Refill Revolution decided to launch a new Peterborough shop as an ethical alternative to regular grocery shopping, I helped them achieve local press coverage to raise the business profile.
The sustainable store provides low-impact and sustainable alternatives to every-day household items as well as offering zero waste refills of dry foods, household liquids and toiletries – sold by weight directly into customers’ own containers. Many of the products are vegan friendly and they are all cruelty free.
I was responsible for producing the press release and ensuring it achieved local pick-up with the main Peterborough publications.
Planet B arrives in Cambridgeshire
Peterborough is home to one of the longest running and largest Green Festivals in the UK, and in 2017 it took on a new life as ‘Planet B’. Planet B was a two-week programme of events, performances, film screenings, workshops, commissioned artworks, and a conference – all around encouraging discussion and debate on sustainability.
The environmental charity PECT, working alongside arts organisation Metal and The Green Backyard and with funding from Arts Council England, ran Planet B, which I was responsible for promoting. I did this through a series of articles, press releases and blogs to guarantee extensive coverage.
Promoting the Heritage Festival
For three years in a row I worked on the promotional campaign for Peterborough Heritage Festival, until it reached in excess of 30,000 visitors to the city centre over the two-day event.
I had responsibility for devising the marketing campaign, managing budgets and suppliers, commissioning artwork and raising the profile of the Festival through press releases and articles.
Who I've worked with